BronyCon 2018 Recap

So, a quick recap on BronyCon this past weekend.

DigiBadge sales went great! Cases went great! Arduineigns went great!

Art cards, not so much, and the lightboxes I made just didn’t sell.

Lightboxes? Oh, right! Lightboxes!

They’re EL Wire in a shadowbox, using art from Sophie Scruggs. They look awesome! But I think I completely whiffed on the price point. I have a few ideas on how to approach that, but that’s for the future.

For the Art Cards, I think that they’re a harder sell with the increased price of the DigiBadge and the fact that the case is also available. I’ve got ideas for future versions using future versions of the badge, but that’s, well, for the future.

The DigiBadge itself sold well, as did the case. It helps that I rigged up a display piece – I’m going to have to make a nicer one eventually, but I have some time before I have to have it ready for a convention.

And, of course, the Arduineighs were a hit. Helps that they’re fairly inexpensive and look cool so even non-tech people find them interesting.

For the future, I’m definitely going to be working on some new things. I’m going to be re-assessing the pricing on the lightboxes, and throwing a few more ideas at Sophie for designs to do. I’m also going to be working on a larger version of the DigiBadge, now that I’ve got the Mini working nicely and up to good standards. I’m considering running a kickstarter for that larger version as well, since I simply can’t afford another mistake like what happened last time. More testing! More communication! I’ve learned a lot, and will be applying it fully to the new version.

As always, you can catch me on Twitter, Discord, and/or Facebook.



Andon started a company called Matchfire Electronics after creating a digital Color Communication Badge. A while later, he discovered that there was a bigger, older company with the Matchfire name, so the company was re-named Phoenixborn Technologies. And now we're at the present, without missing any details at all.

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